Author Archives: Roderick Harter

Do You Miss The Human Touch? … I Sure Do!

In the early days of the internet, consumers fell hard for the EASE of gathering information. Exciting times for sure. In the process, something ugly has reared its head over the last few years. We’ve gotten waaaaaaay too caught-up with the internet. All the fun, convenience and excitement has created a steady decline in the…

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Have You Reached The Point Of Saying…“I’m Mad As Hell And I’m Not Going To Take It Any Longer!”

There’s an alarming trend happening to small businesses today. They’re frustrated because they can’t grow their businesses as fast they use to. Many business owners will tell you they’ve tried marketing. It doesn’t work for them. My advice… …Don’t Be Too Quick To Disqualify Yourself The late comedian Sam Kinison used to talk about starving…

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What Does A Sand Sculpture Have To Do With Your Marketing? … Plenty!

We’re not always working on marketing campaigns around here. We stop from time to time to have fun. Over the Memorial Day weekend, my kids and I decided, rather than build a sand castle like everybody else, we’d do something that stood out. We designed two sea turtles in the sand. Just like a marketing…

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Want A Free Copy Of My Book… Read This Post

The marketing strategies in my book, Market The Bleep Out Of It are not new. They’ve been with us for almost a century.  DownLoad My Book For FREE (click here)   Marketing has been around for quite some time. There have been hundreds of books written, courses taken, video products produced, and countless seminars attended.…

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“Why Should I Do Direct Marketing?” … Said The Broke Business Owner

I gave a speech today at the Daytona Regional Chamber of Commerce. Here are some of the highlights… Doing business in today’s busy world… has changed. Marketing has changed too. If you’re still trying to sell to clients using old, worn-out, “hard to close” techniques… it’s going to be harder and harder to grow your…

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How To Manage Modern Life

Recently, I stumbled across a very wise man while listening to a podcast. His name is Dr. Ned Halloway. He’s recognized as the top ADD & ADHD psychologist in the world. He opened my eyes to a big problem that 90% of businesspeople and entrepreneurs have. Welcome to the world of ADHD ADHD can be good, if you learn…

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How To Turn Fear Into Courage

At the time of this blog entry, I am working on a couple of speeches I will be giving later this month.  One of the speeches I am working, people are paying to attend. The other day, when I mentioned it to a friend, she said, “I don’t know how you do that.” I said,…

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The Pudding Is In The Proof

The Pudding… Is In The Proof… Don’t worry. You’re not losing your mind. Your brain expected… “The proof is in the pudding”, didn’t it. Rest easy sports fans, we meant, exactly what we wrote. If you’re a business owner… especially the “One Person” business operation… it’s extremely important to make sure your marketing and advertising…

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