Some folks get confused thinking the object of their business is “to make more money.”
We believe, the object of your business is to “make more profit.”
That’s why we refer to ourselves as...
Most business owners are scared to death of the word “Marketing.” For many, it makes their palms sweaty.
Here's a suggestion. Instead of thinking of the word, "marketing".... think of the process as “story telling."
Simply tell YOUR story.
For example, let’s say you’re a farmer and you grow tomatoes. Not just any tomatoes, but the freshest, tastiest tomatoes in the state.
There’s just one problem.... you're the only one who knows you have the best tomatoes in the state. Nobody else has a clue.
Your tomatoes have to be “brought to market.” No matter how good they are, your tomatoes aren't going to sell themselves. You've got to let everybody know you've got the best tomatoes in the state. Not only that, but you must tell them "why" your tomatoes are the best… the process you use…. the extra steps you take to bring them to harvest.
Great marketing is about telling YOUR story, and doing so in a way that your potential customers can visualize enjoying one of your delicious, juicy tomatoes through your marketing.
Great marketing is an art form.
Don’t let the "marketing" scare you. If you're proud of your business, you must tell everyone.
But, here's the rub… most small businesses market their products and services the wrong way.
They copy each other.
Most businesses advertise the same way as all their competitor's.
Nobody is unique.
We refer to this process as “incest marketing.” Eventually, everybody looks the same.
To stand out, you HAVE to be different. Telling your story will make you stand out and be different. That's what we do. We help help you "stand out" and be different.
Your Marketing Dollars
Go Much Further
Between us, we have more than 80 years of sales and marketing experience. We’ve worked for the big Fortune 500 companies. Additionally, we have extensive experience in the world of retail sales and marketing.
Read the wall of testimonials throughout our website. These are clients that use this type of direct response marketing... and it works for them.
If this fits your business model, welcome aboard. If it doesn’t fit, then good luck on your marketing endeavors.
By the way, some of those testimonials you’re about to read, just may be one of your competitors.
“I refer my clients to Rod Harter because He deliver’s outstanding results.”
In business, the success formula is simple. You either stand out in your profession or risk being lumped in with everyone else.
Ordinary businesses get ordinary results. Rod Harter is no “ordinary” copywriter. He’s talented and his unique presence demands attention. He is colorful and he is highly effective. I refer my clients to Rod Harter because I know he will deliver outstanding results.
As a direct response copywriter, I know his work will hit the bull’s eye. He gets things done on time, and delivers incredible copy that always pleases both my staff and our clients alike.Nick Nanton
Celebrity Branding Agency
“Rod has a keen sense of what it takes to write effective marketing campaigns!”
As a small business owner, and copywriter, I can appreciate the unique marketing style of Rod Harter. He’s not only good, but he is uniquely different. He is creative and has a keen sense of what it takes to write effective direct-response marketing campaigns. It boils down to getting results. He knows the formula.
There are no trophies in our business for being close. You either hit your mark or starve. That’s why so many GKIC members use Rod Harter for their marketing campaigns. They know the value of measuring marketing success through their return on investment (ROI). Nothing else counts. Use Rod once and you won’t work with anyone else.Nigel Worrell
Florida Leisure Vacations
“Rod’s work gets the results we were looking for.” I hired Rod Harter, a freelance, direct-response copywriter in Orlando. He has done an outstanding job for us. Rod wrote our first marketing campaign in just a few weeks. He knows how to write a great direct-response campaign with all the emotional “purchase triggers” we were looking for in a good copywriter.
Simply stated – Rod gets the results we want. Rod has been a breath of fresh air for us. We look forward to working with him more in the months ahead. I recommend Rod Harter to any anyone serious about growing their business, ready to make a real commitment to their marketing. Rod is easy to work with, and he completes projects on time. Most of all – he makes our phones ring!Scott Young
Advanced Home Technologies
"Rod Harter stands out because he gets results."
Struggling entrepreneurs and business owners should give him a call. Rod always provides great ideas every time I consult with him.
I believe people will be impressed with what Rod Harter can do for their businesses. There are many ways he can help get their phones ringing and their Websites busy with activity. They should at least see what Rod has to offer. I must say Rod stands out because he does what he says he's going to do and he always meets his deadlines -- a rarity in this day and age!Jeffrey R. Prager, D.D.S.
Bellingham Smile and Sleep Center