Raising The Bar

Throughout this website, you’ve read quite a few articles, tutorials and all the rest. There’s been a fairly consistent pattern.

We’ve placed numerous tasks on your plate.

  • Why you need to “Market Your Product”...
  • Writing with “Personality”...
  • Creating and publishing a “Newsletter”...
  • Turning “Features Into Benefits”....
  • Being in it for the “Long Haul”...

And quite a bit more...

Now it’s time to mention another extremely important part of your business. “YOU”.

Now That You're…
The Shizz Nizzle...

The majority of our clients started on this marketing quest, with absolutely no clue, what “Direct Response Marketing” consisted of. They were business owners, looking for a better way to market their product, or service. Today, they’ve not only mastered the technique... They’ve become “Marketers...who happen to own a business.”

They’ve gotten this down to the exact science, that it is. In fact, some of our clients are now assisting their clients and customers by showing them just how they did it. It’s become a perpetual marketing machine. Once someone realizes it’s true value, it becomes contagious. You want to shout it from the mountain top.

Their clients and customers not only see them as the expert of their product.... They now see them as a “Marketing Guru”.

Don't End Up In…
"Status-quo Ville"...

Don’t allow it to stop there. You know that you’ve “planned your work...and worked your plan”. So here you are. Not only have you “mastered the technique”, you’re also mentoring on how it gets done. You deserve a huge pat on the back. You’ve earned it. Now it’s time to take it up a notch.

Here are a couple of quotes
to think about...

“We shall have no better conditions in the future, if we are satisfied with all those which we have in the present”......Thomas Edison

“Success breeds complacency. Complacency breeds failure. Only the paranoid survive.”...... Andy Grove

Think about that for a second. “Only the paranoid survive”. That wasn’t written in the sense of actually being scared. It was written to keep successful business owners on their toes. Be afraid of becoming complacent with your success. If you continue to “Raise The Bar”, your business will continue to grow, which means it continues its success.

If you don't know him...

Andy Grove (who’s actual birth name is Andras Grof) is a Hungarian born immigrant, who escaped from Communist Hungary at the age of 20. He completed his education in the United States as an engineer. He went on to become the CEO of Intel. I think you’ve heard of that company. He’s considered by many as one of the great business leaders, of the 20th century. Not a bad person to listen to when seeking some business advise... Wouldn’t you agree?

Okay Mr. "Know It All"…
What Do You Want Me To Do Now?...

Don't settle for the status-quo!...

If you’ve hit your original profit, or income target, it’s time to aim a bit higher. Make your next plan bigger, and better than the last. Crank it up. You’ve done great up to this point. Why not do even better.

In addition to “Specialty Marketing Consultants” there’s a bevy of marketing resourses and mentoring services out there. However, be ready to pay. They’re not cheap, but business folks who’ve used them, have seen amazing results, and found a great return on their investments.

We’ve written books for clients. Some as short as 45 or 50 pages, and some with over 170 pages. We’re in the final stages, and wrapping up a 145 page product for one of our clients. In the epilogue, you’ll find a timeline of our clients business career.

It shows some very humble beginnings. Annual income well under $15,000. As the years progressed, so did their business and income. Their income last year was just a tad over $1.1 Million.

What caught my interest though, was the way they approached their success. They were extremely happy with their lifestyle when they were making $300,000 per year. Yet something keep driving them. They had that business and entrepreneurial spirit. It becomes contagious.

They realized, becoming complacent with your success is not something any business owners wants, or can afford. Your success can be a big as you want it to be. By raising that ceiling, you’re opening a brand new door, that leads you to yet another great marketing adventure.

Raise Your Ceiling.
Go Get Em'