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The marketing strategies in my book, Market The Bleep Out Of It are not new. They’ve been with us for almost a century.

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Marketing has been around for quite some time. There have been hundreds of books written, courses taken, video products produced, and countless seminars attended. They all have one thing in common.

They “sold” you the book.
You “purchased” the videos.
You “signed” up for the seminar.
They got you to purchase their product or service.
They marketed you.

Anything and everything can be marketed. Whether you’re the new dentist in the neighborhood or the best gasket setter in the county, marketing your goods or services must be an essential part of your business plan. It must also find a place in your budget.
But how should you be marketing?

If you’re like most small businesses or independent professionals, you’re probably doing one of two things. You’re copying what your competitors are doing, or you’re advertising like the “Big Boys” do. Why wouldn’t you? After all, “It works for them; it has to work for me.” …Right?
Let’s say you opened a new dry cleaning service in your city and you need business. What do you do? If you’re like most business owners, you look around at what your competitors are doing and copy them.

The trouble with this idea is nobody knows what the best, most cost-effective strategy to market their business is.

Or, you may have done what I did when I started my business 17 years ago. I tried to market it like Coke, IBM, and GM. The problem with that approach is the big boys spend millions of dollars on marketing and advertising, which I didn’t have.

There’s a much better option.

It’s called “Direct Response Marketing,” and as you read my book, it is going to open your eyes to a completely new world of opportunities to grow your business much faster than you ever thought possible.

Direct response marketing isn’t new. In fact, it’s been around since the early 1920s. It’s a unique and different way to market and advertise your business that will set you apart from your competition. It has many facets. It allows you to develop marketing and advertising that is fine-tuned and laser focused to your target audiences.

I use three pillars for success at my company: attract ’em, convert ’em, and keep ’em.
By using direct response marketing, we help our clients attract new business, convert customers and clients to use their product or services, while increasing their customer base, and keep their existing clients over the long haul. In a way, we help them create their own “Direct Response Profit Lab.”

My book contains contains all the ingredients you need to get started.